It’s The Most Important Item On Your Menu

It may be the most important thing you do this year in boosting your foodservice sales. Serving a better fried chicken can boost sales, add more trips to your stores and save your staff time and labor. Here’s how.

 

First, selling fried chicken to consumers is easy. A top comfort food, that can be eaten on the go as a sandwich, tender, wings, popcorn chicken, or bone-in, a great fried chicken sells from daylight to all night when marketed well. That marketing begins by branding your fried chicken as ‘Southern’. Why? Because the love of southern cuisine is universal across the U.S.

 

This heat map shows a national index of foodservice operators menuing “Southern Fried Chicken” in darkest green, with Vermont indexing the highest, just ahead of Connecticut, Nevada and Minnesota.


House Autry helped to define the flavor of southern fried chicken for more than 200 years from its North Carolina mill. The use of a special blend of spices has made House Autry the choice of some of America’s most respected and profitable c-stores chains because of its flavor. House Autry also works with c-store chains to tweak a unique southern breading that they can call their own.

House Autry’s Pre-Dip Batter Mix eliminates the cost of eggs and milk in prepping fried chicken.



House Autry’s formulas make prep easy and more affordable. For example, House Autry’s Pre-Dip Batter Mix eliminates the need for high cost eggs or milk to first moisten fresh chicken before breading. The Pre-Dip Batter Mix can also be used on veggies and other proteins before frying. House Autry Chicken Breaders are easy to use and double breading the chicken before frying can be an easy way for serving extra crispy chicken that can be a signature of your offering.

Spicing up your southern fried chicken is another signature opportunity. House Autry offers chicken breeders with the heat built in, eliminating the need to add dry seasoning in the prep and assuring consistency. Included in the assortment is a co-branded breader with Texas Pete®, a leading hot sauce provider well positioned as a southern brand.

Fried chicken sales at c-stores is projected to grow by nearly 12% between 2023 and 2025.

 

Fried chicken is expected to grow at c-stores by nearly 12% this year. Making that double-digit growth work for you, making the switch to House Autry now gives you plenty of time to serve a proper southern fried chicken and reap the rewards. Gain other insights into the importance of fried chicken and southern cuisine by downloading House Autry’s 20025 Southern Flavor Trends Guide. Contact a House Autry representative now, or request your free sample.