It may be the most important thing you do this year in boosting your foodservice sales. Serving a better fried chicken can boost sales, add more trips to your stores and save your staff time and labor. Here’s how.
First, selling fried chicken to consumers is easy. A top comfort food, that can be eaten on the go as a sandwich, tender, wings, popcorn chicken, or bone-in, a great fried chicken sells from daylight to all night when marketed well. That marketing begins by branding your fried chicken as ‘Southern’. Why? Because the love of southern cuisine is universal across the U.S.

This heat map shows a national index of foodservice operators menuing “Southern Fried Chicken” in darkest green, with Vermont indexing the highest, just ahead of Connecticut, Nevada and Minnesota.

House Autry’s Pre-Dip Batter Mix eliminates the cost of eggs and milk in prepping fried chicken.

Fried chicken sales at c-stores is projected to grow by nearly 12% between 2023 and 2025.
Fried chicken is expected to grow at c-stores by nearly 12% this year. Making that double-digit growth work for you, making the switch to House Autry now gives you plenty of time to serve a proper southern fried chicken and reap the rewards. Gain other insights into the importance of fried chicken and southern cuisine by downloading House Autry’s 20025 Southern Flavor Trends Guide. Contact a House Autry representative now, or request your free sample.